Minggu, 03 April 2011

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The Glory of dress up games




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I beat the last week. Prior to I bought it, I never saw an advertisement, regardless of whether on the internet, Tv, print, what-have-you. This game was essentially released without having a word spoken.


I know that studios want to whore out what they take into account the most wonderful games ever, but it's a shame that this was a sleeper hit. It is a freaking that has a cool story, awesome graphics, neato fighting moves, and – get this – a lengthy playing time. Do you know how rare that is in ?


I've been thinking about them lately. When you look at the market, actioners aren't really advertised a entire lot except for FPS's. FPS's barely count anymore, and I think that stems from the genre's multiplayer community and the fact that actioners are in most cases extra platform-based and open. And often a franchise is the only factor that'll get massive attention. Just look at Uncharted and God of War. They whored the crap out of those games. They were exceptional franchises, positive, but you'll by no means see the very same quantity of advertising from those exceptions for a majority of actioners. Hell, I only ever saw one commercial for Dante's Inferno.


That makes me a bit sad. You see other genres being pimped like crazy. RPGs get the full marketing and advertising spa treatment, FPS's have a large line of multiplayers ready to talk shit into a headset, and horror/survival often has some seriously freaking cool commercials. Fighting games get rehashed like nobody's organization, despite not always having significantly to supply. Even sports games – the most rehashed and creatively bankrupt games of all – get decent marketing. Why skimp on actioners?


What's awesome about action games to me is that they're so easy, however they in no way stop becoming the funnest issues ever. All you require is a cool premise. We do not need to have 25-hour cut scenes that deal with the struggle of humanity or a super-convoluted story that keeps you guessing even following you've beaten the game. It doesn't want any of that high-falootin' shit. It is what it is, with especially couple of dings and whistles obtaining in the way. In fact, I'd reckon that one of action games' downfalls is that their dings and whistles are pretty useless (see: Uncharted and Dante's Inferno).


With all these good qualities and the sales of actioners still faring fairly well, why is there so small attention from marketers? Alan Wake had goddamn QR codes embedded in the game as advertising easter eggs. Final Fantasy has aired commercials as if they're Tv spots for an upcoming movie. Wii games are being sold as exercise equipment, for God's sake! All this, and no enjoy for actioners?


What a pity. So many cool dress up games out there, yet barely any attention drawn toward them. Positive, some franchises get away with a marketing blitz, but those are few and far in between. They're too busy pimping out the next Madden, Final Fantasy, or Soul Calibur.


They'll get their due respect one day. They're simply too glorious not to. 1 of these days, actioners are going to get some significant action. And I can't wait for it.

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